Blenheim Palace has been voted Attraction of the Year by the leading UK travel trade association.
The Oxfordshire stately home, which celebrates its 30th anniversary as a UNESCO World Heritage Site this year, was awarded the title by UKinbound, which represents 370 of the country’s tourism businesses.
The awards ceremony took place during the association’s 40th anniversary Annual Convention at the Plymouth Guildhall.
The winners were chosen by an independent panel of industry experts consisting of David Cianfarani, former chairman of UKinbound, Michael Hirst, chairman of the Business Visits and Events Partnership, and Terri Scriven, head of travel at Google.
‘It’s a great honour to have been presented with this award by an association which represents the UK’s leading tourism businesses,” said Blenheim Palace’s Chief Executive Dominic Hare.
‘The overseas tourism sector is a rapidly growing and developing market and we recognise its importance, not just to us but more importantly to the economy of both our local area and of the UK as a whole.
‘We believe there are still many untapped markets beyond our shores and we will be working with other tourism groups and the government to try and ensure we are able to welcome them,’ he added.
UKinbound is one of the leading trade associations and the only one which focuses solely on the interests of the UK’s inbound tourism sector.
Deirdre Wells OBE, CEO UKinbound, commented:
‘Our awards recognise the ongoing commitment and contribution of our members to the UK inbound tourism sector.
‘In spite of the challenges faced in 2016, our members continue to excel in every field of the travel, tourism and hospitality sectors, and we are delighted to acknowledge a number of their outstanding performances.’
Built in the early 18th century to celebrate Britain’s victory over the French in the War of the Spanish Succession, Blenheim Palace is the ancestral home of the Dukes of Marlborough and the birthplace of Sir Winston Churchill.